Posted by Brad, Chief Explosion Officer The amount of space you get to catch the eye of a student or alum is decreasing by the minute.  Maybe they used to look at the whole  viewbook, or watch that promotional DVD. And remember when you weren’t just another email in the inbox?  Now, think about this……Read the full article

Posted by Brad, Chief Explosion Officer Facebook Pages have really taken a new life after the recent Facebook upgrade. It’s never been easier to connect with fans and engage in conversation on Facebook than before. We’re in the middle of compiling what is undoubtedly the most comprehensive and in-depth research on University and College Fan…Read the full article

Posted by Brad, Chief Explosion Officer Facebook is getting very serious with its Insights Data, which is going to help you determine success on your Facebook Fan Pages.  (Later this week we’ll be posting more Facebook Fan Page research.) The updated Insights panel measures many more metrics than the old Insights (Fans…..Comments….. Posts…. Boring.). Now…Read the full article

Posted by Brad, Chief Explosion Officer NACAC recently released a Social Media Discussion paper, which has generated some chatter at the MACAC Conference. (I present today with Andrew Meyers from Hope College!) While I have not had a chance to dive in to the full 41 page document yet, one portion of the paper troubled…Read the full article

Posted by Brad, Chief Explosion Officer If you’ve begun to invest time in Twitter, you’ve probably come across this issue. How do I handle multiple accounts for our campus? Athletics, Alumni, Admissions, the list goes on and on… While working with a large university this problem came up. How do we make sure that all…Read the full article