Posted by Brad and Joe, Co-Founders of BlueFuego
Here is a follow up to our post earlier this week about sharing your US News ranking via the social web, more specifically Facebook Pages. Here is a quick snapshot of the US News release from yesterday.
After the day, Joe decided to take a look at Top 100 National Universities according to the rankings and cross reference to Facebook Page wall posts.
Of these 100 schools, 37 posted on their wall about the rankings the day they came out. How were the results? An average of .9361% engagement on the updates.
To put that in perspective, if these schools would consistently get at level of engagement on each post, they’d all be in the Top 50 most engaging pages of our data that tracks over 1,400 Pages.
But if you know BlueFuego, you know we couldn’t stop there.
Next, we dove in and look at the Top 100 National Liberal Art Colleges. Here, only 17 of the 100 updated on the wall about their ranking, to the tune of an average 1.0124% engagement.
We have our opinions in why a lower amount of schools in the more prestigious category didn’t update regarding their ranking (eternal embargo from the top? ). But one thing is for sure…. data doesn’t lie.