Comments on: Why Foursquare and Gowalla Campus Tours Will Fail http://bluefuego.com/index.php/2010/04/why-foursquare-and-gowalla-campus-tours-will-fail/ Web-Based Higher Education Marketing and Recruitment Wed, 07 Mar 2012 12:31:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Diane C. McDonald http://bluefuego.com/index.php/2010/04/why-foursquare-and-gowalla-campus-tours-will-fail/comment-page-1/#comment-554 Diane C. McDonald Thu, 24 Mar 2011 20:58:06 +0000 http://bluefuego.com/?p=880#comment-554 Is Foursquare just for campus tours? One year later... http://dianecmcdonald.wordpress.com/2011/03/24/creative-uses-of-foursquare-in-higher-ed/ Is Foursquare just for campus tours? One year later…

http://dianecmcdonald.wordpress.com/2011/03/24/creative-uses-of-foursquare-in-higher-ed/

]]> By: Creative Uses of Foursquare in Higher Ed « Diane C. McDonald http://bluefuego.com/index.php/2010/04/why-foursquare-and-gowalla-campus-tours-will-fail/comment-page-1/#comment-553 Creative Uses of Foursquare in Higher Ed « Diane C. McDonald Thu, 24 Mar 2011 19:39:45 +0000 http://bluefuego.com/?p=880#comment-553 [...] one-year ago, critics like the higher ed marketing company Blue Fuego argued in its blog that Foursquare and Gowalla tours will fail. They were right – sort of.  But, they only [...] [...] one-year ago, critics like the higher ed marketing company Blue Fuego argued in its blog that Foursquare and Gowalla tours will fail. They were right – sort of.  But, they only [...]

]]> By: Seth McCall http://bluefuego.com/index.php/2010/04/why-foursquare-and-gowalla-campus-tours-will-fail/comment-page-1/#comment-324 Seth McCall Wed, 09 Jun 2010 16:24:08 +0000 http://bluefuego.com/?p=880#comment-324 Totally agree with Patrick Powers here. I don't think the value of trips can be discounted completely. Totally agree with Patrick Powers here. I don’t think the value of trips can be discounted completely.

]]> By: Facebook in Higher Education – 5 Reasons Higher Ed can Forget about Foursquare http://bluefuego.com/index.php/2010/04/why-foursquare-and-gowalla-campus-tours-will-fail/comment-page-1/#comment-311 Facebook in Higher Education – 5 Reasons Higher Ed can Forget about Foursquare Fri, 04 Jun 2010 00:05:04 +0000 http://bluefuego.com/?p=880#comment-311 [...] One of the big ideas for higher ed that I keep seeing tossed around is that marketers could use services like Foursquare or Gowalla to produce self-guided campus tours. In case you missed it, BlueFuego’s Howard Kang debunked this myth back in April with a great blog post outlining exac.... [...] [...] One of the big ideas for higher ed that I keep seeing tossed around is that marketers could use services like Foursquare or Gowalla to produce self-guided campus tours. In case you missed it, BlueFuego’s Howard Kang debunked this myth back in April with a great blog post outlining exac…. [...]

]]> By: Patrick Powers http://bluefuego.com/index.php/2010/04/why-foursquare-and-gowalla-campus-tours-will-fail/comment-page-1/#comment-268 Patrick Powers Wed, 28 Apr 2010 19:17:11 +0000 http://bluefuego.com/?p=880#comment-268 Gowalla and FourSquare campus tours (along with every other form of social media) will fail if we expect them to replace real engagement with real people. You said it best here: "Gowalla and foursquare can be used creatively to augment the traditional tour as well as help create memories (which have huge power), but again, does not work by itself." Similar statements can be made about Facebook, Twitter, et al. Gowalla and FourSquare campus tours (along with every other form of social media) will fail if we expect them to replace real engagement with real people. You said it best here: “Gowalla and foursquare can be used creatively to augment the traditional tour as well as help create memories (which have huge power), but again, does not work by itself.” Similar statements can be made about Facebook, Twitter, et al.

]]> By: Mary Jo Stockton http://bluefuego.com/index.php/2010/04/why-foursquare-and-gowalla-campus-tours-will-fail/comment-page-1/#comment-267 Mary Jo Stockton Wed, 28 Apr 2010 19:11:54 +0000 http://bluefuego.com/?p=880#comment-267 I don't think these tools can be used to guide the tour (not yet anyway) but there are definite ways to enhance the tour. I could see it being used like a scavenger hunt :) I don’t think these tools can be used to guide the tour (not yet anyway) but there are definite ways to enhance the tour. I could see it being used like a scavenger hunt :)

]]> By: Jordan Myers http://bluefuego.com/index.php/2010/04/why-foursquare-and-gowalla-campus-tours-will-fail/comment-page-1/#comment-265 Jordan Myers Wed, 28 Apr 2010 14:49:58 +0000 http://bluefuego.com/?p=880#comment-265 Great insights! I've actually been toying with the idea of a Foursquare tour but was holding back over many of these concerns. I think the technology will have to go a couple steps farther before it could be effective in helping us achieve our goal of engaging students. Great insights! I’ve actually been toying with the idea of a Foursquare tour but was holding back over many of these concerns. I think the technology will have to go a couple steps farther before it could be effective in helping us achieve our goal of engaging students.

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