Posted by Brad, CEO

I once heard someone say “There are only two reasons that people go online. To get information, and to be entertained.” That might have been the case in the earlier days of the Internet, but in recent years I believe a third has joined these two: connect with others.

When you’re thinking about that new project this summer, new video, new site, new Facebook Page, whatever it is…. reach the trifecta.

1. Give Information
2. Entertain
3. Allow Connections/Conversation

When you think about what you’re currently doing, which of these do you hit? (Or is it like the old adage “Cheap, Good and Fast… choose two”?). When you create something that accomplishes all three, the trifecta, watch what happens.  It’s not easy, but it’s worth the extra effort.  Doing great things always takes more work.