Posted by Howard Kang, Ignition Officer

KISS – The usability mantra, the creed of the web designer, the secret of marketing…we’ve already heard it all before.

It’s one of those messages that gets drilled home so much to the point that it becomes noise and we forget about it; …not so fast.

These tools available on the social web…have you remembered to K-I-S-S?  Have you gotten lost in the buzz and forgotten the simple things? I know I have.

We do get lost in the “coolness” of it all don’t we? Looking around at what others have accomplished, what we think is possible, and though we don’t admit it…we really do care more about the numbers when we lead on.

When’s the last time we heard somebody say something like, “Oh, the web is great for amplifying a message via word of mouth.” Probably last year because that’s when there were a bunch of buzzwords about word of mouth floating around. Now that message has been stripped down to, “Oh, the web is great for amplifying a message.”

On the most basic level, we love the social web because it helps us connect with other humans (people behind brands/universities/etc. included). That human connection helps us build relationships, along with buzz, and connects us in a community. It doesn’t exist solely to help amplify your message, just to make your brand more popular, or anything along those lines. Having a Facebook Fan Page, does not give you the “license to spam” as Joe puts it.

When we remember our roots, remember what enchanted us so much about communicating on the web, we have the greatest success. People miss the simple things. So here’s your friendly reminder…

Keep it simple, stupid.

Posted by Howard, Ignition Officer

“In 2014 we’re adding a new science building with the newest in digital innovation.”

“There are plans right now of adding a student union to campus soon.”

“We will add a collection of 1st Edition Dr. Seuss books to our library in the future.”

In higher ed we encounter this kind of language all the time. For some reason there seems to be an overemphasis on what’s happening in the future and what we’re hoping or planning to get instead of appreciating and embracing what we have. I’m not saying that looking to the future or looking forward to the next step is bad, but I do think that you could be missing out on appreciating some of your hidden strengths.

Your prospective students notice these future oriented statements. It often makes your institution seem inadequate. Imagine meeting a new person you were trying to judge. Let’s call him Guy. Guy says to you statements like, “In 2011, I’m going to lose 30 pounds!” or “I’m hoping to have a perfect lawn someday.” What Guy says about his future is interesting in the sense that you get a feel for what he’s striving for, but you’re also left thinking…and? What about now? An overemphasis on future plans leaves a perception that what you currently have isn’t enough. If you don’t think it is, do you think the prospective students will?

An innumerable amount of other institutions students are looking at have similar future goals  and have things like “small class sizes where you’re not another number.” Still, given those facts, no two universities are exactly alike are they? Those are your “hidden strengths.”

Last fall I visited Winthrop University and I saw a student with a shirt that said, “Winthrop Football…still undefeated.” The joke? They don’t have a football team. Students have actually come to embrace the fact they don’t have football. There are passionate students like Eagle Man who cheer on the Eagles with pride. It speaks to the culture of their university. Will Winthrop embrace football if they get it? Probably, but the students don’t seem to mind not having it.

These hidden strengths often may be hinted at or mentioned in passing during preview days, but I think they’re often glazed over as nothing more than ancillary details, when really those small details are what some potential students fall in love with. I can name several students that immediately knew my alma mater was the right fit for them when they learned that our library architect designed it with no right angles so that students could think differently and creatively.

I think it’s time to shift “in the future we’ll have…” thinking to “this what we have and this is why we rock.” The small things, that when you consider it really help contribute to your institution’s identity.

Own it, be proud of it, and spread the word. Your future students will notice.

Posted by Brad, Chief Explosion Officer

I’m leaving for a few hours to go present BlueFuego’s Independent Colleges of Washington Workshop with Howard. It’s a 4.5 hour session tomorrow, and we’re doing 3.5 hours of Q&A! I love Q&A, I wish more of my presentations were strictly Q&A. There are so many questions out there about all of these tools, practical strategies for moving forward, how to measure, and so much more.

This is the 6th workshop that BlueFuego has done, and we already have 8 more scheduled for 2010. It’s apparent that people are hungry for more, and have lots of questions on their mind about web marketing.

I was finishing up my slidedeck and decided to post the pre-workshop survey questions we received on a slide to magnify the fact that if you have questions during the workshop, you’re not alone. I then bolded words or questions or statements that stood out to me. When I finished it, it became a strong representation of where I think higher ed currently is in dealing with web marketing.

[View the Full Size Image]

It’s been interesting to watch our workshops evolve over the past 8-10 months.  Last spring and summer, we were constantly answering questions like “What IS Twitter?”, “What is a Facebook Page?”, “How do I start?”, etc.  Now that schools have moved past that initial first step, the questions have become like the ones in the image above.

“How do I sustain?” - Ensuring that efforts are manageable and scalable.
“Foursquare is awesome, but should we play?” - Recognizing that not every new tool is worth the time.
“Tools to help manage multiple accounts” – Now we’re not dealing with one Twitter account, we’re dealing with 12.
“How do I show my managers the importance of devoting time and money to these new techniques?” -   “New media is a synonym for no budget”, Seth Godin once said.
“How can we customize?” – Recognizing the need to stand out, and that simply being on a site isn’t a sustainable competitive advantage.
“I probably have a zillion other questions floating around in my head.” - Again, you’re not alone.

We look forward to tomorrow’s session and spending the large portion of the day with people from universities across Washington, answering questions like these and more!

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Get the answers to these questions and more over the coming weeks!  Join the BlueFuego Newsletter today.
http://bit.ly/BFNewsletter

Posted by Brad, Chief Explosion Officer

Happy 2010 everyone!

We’re excited to kick off 2010 by introducing you to the newest member of the BlueFuego team, Howard Kang.

I’ve known Howard for several years, and it’s still hard to sum him up.  He’s a unique blend of business and right-brain thinking. He’s extremely smart, contagiously passionate, imaginative, devoted, driven and detailed.  He continues to amaze us each week with his fresh thoughts and ideas for higher ed marketing. Recently, while reading The Contrarian’s Guide to Leadership I came across a great quote, which I think can best describe what excites us about Howard:

“It’s well known among engineers that the most important inventions in a particular field are often made by people who are new to the field [...], people who aren’t held back by all the reasons why something can’t be done, and who are therefore able to think more freely about seemingly intractable problems.”

Howard brings a strong marketing background, but being new to this specific arena we’re already impressed with how Howard is continually challenging us with his vision, as he consistently looks beyond what is possible.  We’re excited for him to share these ideas with both clients and colleagues.  Look for him to be presenting some of these ideas at conferences in 2010 and beyond.  He’ll also be a frequent blogger on here, and we know you’ll learn a lot from his unique perspective.

Outside of work, Howard comes from Portland, OR and is a huge Trailblazers fan.  He cares about world issues, sustainability (he always seems to be reminding me of my carbon footprint from flying so much!), sports, cooking, photography… pretty much everything. You’ll often find him reading The Economist and listening to NPR.  We love his thirst for knowledge as we share in his curiosity to learn all we can.

Howard’s already jumped in full-speed and fits right into the BlueFuego culture, bringing his passion and drive daily and never accepting to do any work he’s not proud of.  His work with clients has already shown everyone involved that he’s a strong asset to BlueFuego.

Without further ado, please join us in welcoming Howard to the BlueFuego team by leaving a comment below!

Be sure to get to know Howard better and follow him at:

http://twitter.com/howardkang

http://www.howardkang.com

Posted by Howard, Ignition Officer

With Tinychat.tv recently entering the live video streaming space, I thought it would be a great time to chime in with some thoughts on Tinychat.com and how it can be leveraged effectively to connect with students. We’ve been testing Tinychat for a while with clients and believe it can be a great tool to build relationship with prospective students.

Tinychat is an extremely simple video chat platform that allows up to 400 people to chat and 12 people to broadcast audio and video at once. The part that makes it truly “simple” is the login process. Users do not need to sign up for an account and can simply enter with a nickname or login with Twitter or Facebook Connect.

(Tinychat interface – Recent chat with some teammates from summer trip)

After Tinychat’s relaunch in May 2009, TinyChat has seen steady growth and has begun edging out Tokbox in unique traffic. Tinychat has been beating out Tokbox for one reason: the ease of use.

Now onto the fun part, how Tinychat can be used to reach students on the web. One way is to use student bloggers (or just students) and host a student panel through Tinychat. All they would need to do is login from their respective rooms and broadcast! A quick fan page post letting fans know it is going on can drive traffic to the session. The chat will be very organic compared to a regular, scheduled chat. The “impromptu” chats should prove to still be successful, as we’ve seen Facebook Fan Pages drive traffic well in the past. With Tinychat premium you can control who broadcasts, so that only your bloggers can broadcast while prospective students ask questions via text in chat. Another way is to have an admissions counselor do the exact same thing. Imagine being a prospective student with a question and having an e-mail back that says, “Do you just want to video chat? Talk with my at tinychat.com/(name).” Not only is it an opportunity to build relationship, but it gives a great human side to an admissions process that can seem very hostile to prospective students.
Another great perk of using Tinychat is that the users pretty much spread the word for you. When prospective students logon using Facebook Connect (as many do), Tinychat will publish to their Live Feed that they are currently chatting at X room. It looks like this:

Hope these ideas have helped start a good conversation on how Tinychat can be leveraged to connect with students; these are only the start of great ways Tinychat can be used. What do you think? Do you have any other ideas?

Notes:

Premium Membership details (may not be available with recent update):

Tinychat occasionally has audio problems and at times users have trouble getting their wecams connected. Make sure to plan ahead! If you have problems, Tinychat has great customer service:

Posted by Brad, Chief Explosion Officer

If you follow BlueFuego, you know we love to present at conferences (http://bluefuego.com/presentations). I just presented at two conferences recently and am heading to Malaysia to speak at the QS Apple Conference next week, so I thought it might be fun to talk about why we present, and share some feedback we’ve recently received from the presentation at NACAC in September.

Presenting at conferences does a few things for us: it allows us to meet others in the industry, it helps us learn more about the challenges being faced by the industry, and it gives us the opportunity to share our knowledge and research with the group.  That’s my favorite part.

If you’ve been to a presentation by someone on the BlueFuego team, I hope our style is apparent: no sales pitch, top-level research/thoughts/theory/application, conversational and relaxed, and some open-ended questions to get you thinking about what’s next for your team at the end.

I recently received my ‘report card’ for my presentation at NACAC, Integrating the Social Web into your Recruitment Strategy. This is by far the most organized and packaged presentation report I’ve received from a conference! Kudos to NACAC for providing such detail. I still don’t know how they turned it around so quickly.

It’s always interesting to present as “the vendor” at a conference.  I’ve spoken at nearly 50 events in the past 18 months (http://bluefuego.com/presentations), and I’ve sat through many presentations that turn into vendor pitches, just like you.  I hate when that happens. I make a conscious effort to avoid it every time.  You might see BlueFuego on an intro slide or contact me slide, but rarely in between.  Being a “vendor” brings negative connotations with it, due to the others who view a presentation as an opportunity to pitch.  With that, I enter every presentation knowing that 1) I have to earn your trust first, and 2) I have to provide great content without it coming across as a sales pitch.

It’s sort of like this: How would you expect a widget salesman to come into a room and tell you about the latest and greatest widgets on the market without coming across as a promotion for his/her widget business? It’s a very fine balance, one that I work to be on the right side of every time. I try to prove myself, but I can’t always win.

The room was packed, with 356 attendees and almost half of the room (n=140, 40% response rate) responded to the follow-up questionnaire.  I just wanted to share the results and provide some commentary on a few numbers and responses that caught my eye.   Here we go!

Years in profession: Majority of room has been around for 10+ years, with 71% of the room being in higher ed for 4+ years.

I work: 86.3% of the room works at a postsecondary institution.  5.8% are vendors.

My overall rating for this session is: Well, I didn’t get any POOR ratings, so that’s good. Over 90% in the 4/5 range. Awesome!

The presenter at this session: A few disagree’s in there.  Might have been due to my usage of Prezi? Full disclaimer: I refused to use their PowerPoint template, and tried to mush it into a Prezi format.  Might have left some confused without all of the bullet points and long lists? I do wish I had more time for Q&A at the end as well, leaving me somewhat neutral on that category. Can’t win them all.

This session provided information that: is of interest to most in the future. I know I couldn’t change someone’s life or job in one hour, and I definitely knew I couldn’t show them all something new in regards to this area of the web.  All in all, I feel good about where I am at here.

Alright, let’s head to the text field to get a final report on my grade.

You’ll see a good mix throughout these 30 or so comments of “Great!” and “Awful!”.  I can learn from both. For example, #8 says I could speak at NACAC again.  As you’ll see below, #12 has an issue with me being a vendor.   #11 refers to my constant need for water.   I had mentioned first thing of the presentation that I had a sore throat and would be getting a drink of water frequently, as my voice was lasting about 3 minutes before the puberty-like crackling started. As for saying hi to people who came in late, this was probably in the first 3-4 minutes.  The reason for welcoming them in was because the seats were full, and I wanted them to know it was OK to come in and stand along the wall.  Everyone is welcome. Again, it’s unfortunate that I lost this person in the first 5 minutes and they couldn’t get past that. Something to work on in the future!

Here’s there the Catch 22 of presenting comes in: #12, #15, #17 felt I was light on actual examples. #12 again cannot get past my vendor status. Although many, people felt this met the ‘educational session’ tag, #12 does not.

If I could talk to #12, here’s what I’d ask:  How would you have felt if I spent the hour showing examples of how my clients use these tools? Doesn’t that sound like more of a sales pitch to you?  That’s what I tried to avoid.  If people want to come talk to me more later, I’m fine with that.  But pushing our services during the presentation?  Not my style.  Take your pick.

More thoughts.  Probably my favorite segment of answers. Just sayin’.

All in all, I feel good about the presentation.  Would I present at NACAC again? Definitely.  Will they let me because I’m a “vendor”?  Time will tell.

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You’re on my blog, so now’s where I can sales pitch you. Want me to speak at your event?  Visit http://bluefuego.com/presentations to view previous events and topics, and contact me at brad(at)bluefuego(dot)com. 2010 is already filling up quickly. Hope to hear from you soon!

]]> http://bluefuego.com/index.php/2009/11/why-we-present-at-conferences/feed/ 0 http://bluefuego.com/index.php/2009/09/bluefuego-is-at-nacac/ http://bluefuego.com/index.php/2009/09/bluefuego-is-at-nacac/#comments Wed, 23 Sep 2009 16:00:22 +0000 Bradjward http://bluefuego.com/?p=535

Posted by Brad, Chief Explosion Officer

BlueFuego has arrived at NACAC!  Stop by Booth #1234 to say hello if we haven’t had the chance to meet, and enter for your chance to win a shiny new Macbook Pro!  We’ll draw the lucky winner on Saturday.  Also, we have a few BlueFuego shirts with us, so come let us know you read the Fuego Files and we just might have one for you.

Don’t party too hard on Thursday night at the awesome events such as the YouniversityTV Omega Bowl II or iDrink 6.0, because you’ll want to get up bright and early for my Friday 8:30am presentation in Room 314.  I’ll be talking more about Integrating the Social Web into your Recruitment Strategy. (Seriously, don’t miss it.  But seriously, I’ll see you out on Thursday night.)

If you’re at NACAC, hope to see you soon!

Posted by Brad, Chief Explosion Officer

WOW! When BlueFuego created the Race to 100K, we had anticipated a close race between Texas A&M and LSU.  We could not believe it when the Aggie Nation reached the 100,000 fan mark a mere 90 seconds before LSU, capping off a monumental comeback over over 17,000 fans in less than 36 hours. (That’s almost 8 fans a minute for 1.4 days. Another way to look at it: For the past 14 days, they’ve gained 2.5 new fans per minute.)  The 50,000 new fans on the TAMU Facebook page are more than all but 2 schools in the nation have on their entire page. Think about it… TAMU’s new fans this week would make the top 5 pages in the nation on their own! Texas A&M gained more fans in one week than 99% of colleges and universities have on their Facebook Fan Page. Quite the accomplishment! Congrats again from BlueFuego on winning 100,000 pennies.  They truly proved it this week…. don’t mess with Texas!

We quickly sent the 100,000 pennies to TAMU for their Scholarship Fund, and a special ceremony to celebrate the win was held last week on campus. They posted pictures on their Facebook page, here are a few from the album.

The "100K Pennies at Sully Ceremony" celebrated the great show of Aggie Spirit in the Race to 100K Fans on Facebook.

Texas A&M Interim President R. Bowen Loftin, Class of '71, congratulates students.

Another big congrats from BlueFuego to TAMU for their photo finish on the Race to 100K, and to LSU for being the second school to cross the 100K mark.  If you missed the finale, check out http://bluefuego.com/race for the video recap of the event. To all other schools continuing their march to 100K, good luck!

By the time you read this, you might have missed the Race to 100K! We’re hosting a contest for any college or university fan page on Facebook. The first institution page that reaches 100,000 fans will get 100,000 pennies donated to a scholarship of their choice!
The two schools that have broken out of the pack are Texas A&M and LSU. Both schools are now within 5,000 fans of 100,000 total fans as they race for the prize.   LSU surged ahead early in the week, but TAMU is fighting back…. quickly.  Here’s a snippet from their Fan page:

In a tremendous showing of Aggie spirit from around the world, over 9,000 new fans joined the official Texas A&M Facebook page in the last 24 hours. The surge to 92,500 fans is in response to the question, “Should Texas A&M concede the Race to 100K Fans to LSU?

Until Tuesday night, Texas A&M University had the top university-sponsored Facebook page in the world with more than 83,000 fans. In one day, LSU surged from 81,000 to 96,000 fans – putting the Aggies in second place. With the sudden gain by LSU, everyone watching the contest expects that LSU will win the race by this weekend.

However, in a tremendous show of Aggie Spirit from around the world, Texas A&M rallied from 83,000 to 92,500 fans in the last 24 hours. LSU has almost reached the goal with over 97,500 fans. While it’s a long shot for the Aggies to reach 100,000 fans before LSU, a second comeback in the next 24 hours would show the spirit and strength of the Aggie network.

Aggies, this is your page. This is your race. Invite your Facebook friends to become fans by clicking “Suggest to Friends” in the upper left-hand corner of the Texas A&M Facebook page.

Texas A&M has achieved tremendous growth in the past 29 hours.  They’ve averaged one new fan every 8.5 seconds and have grown at over 10 x’s the rate of LSU today.  At this pace, Texas A&M will hit 100,000 fans in 11 hours or less. To watch the race in real-time and keep an eye on each school’s progress, hop over to http://bluefuego.com/race. As one TAMU fan says, “This is more fun than the presidential elections.”

Check it out!!

Earlier this week the team at Indiana University East launched their socially integrated homepage at http://www.iue.edu. This new homepage is the result of a lot of hard work and new social web strategy, in addition to lots of buy-in and support from the top level. (Yes, you can find their Chancellor on Twitter at @Paydar. According to http://whendidyoujointwitter.com, he was on Twitter months before @presidentgee.)

We’ve worked with the team at IU East for several months now and helped lay out the framework and strategy for their social web efforts for marketing and recruitment. It’s exciting to see this project come together! Tweets, Flickr pictures, YouTube videos, and a large piece of real estate dedicated to the student bloggers.

Congrats to the team at IU East for a successful launch of their new site!  Be sure to check it out.

“We are experiencing record enrollments at Indiana University East, and it’s been great to have BlueFuego as a partner in our growth and success.  They bring first-hand experience, a wealth of research, and a creative, cutting-edge approach.  We’re excited about working with them again for the 2009-10 academic year and continuing to harness the power of social media.”
Rob Zinkan
Executive Director for External Affairs
Indiana University East

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Are you ready to Ignite the Fuego? Contact us today!
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