Comments on: The Hidden Cost of Social Media http://bluefuego.com/index.php/2009/02/hidden-cost-social-media/ Web-Based Higher Education Marketing and Recruitment Thu, 19 Aug 2010 21:46:37 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Michael McCready http://bluefuego.com/index.php/2009/02/hidden-cost-social-media/comment-page-1/#comment-29 Michael McCready Tue, 17 Feb 2009 18:21:39 +0000 http://bluefuego.com/?p=82#comment-29 Great post Brad! It's interesting, I did a presentation to our senior leadership team at Lethbridge College last week about plans for the our website. The bulk of the content was on creating authenticity through social media tools like blogging, video sharing, instant messaging, etc. Our leaders realized the 'hidden costs' of social media and the HR commitment that would need to be there. I just hope that they realize the benefits and are willing to support costs associated with social media. Great post Brad! It’s interesting, I did a presentation to our senior leadership team at Lethbridge College last week about plans for the our website. The bulk of the content was on creating authenticity through social media tools like blogging, video sharing, instant messaging, etc. Our leaders realized the ‘hidden costs’ of social media and the HR commitment that would need to be there.

I just hope that they realize the benefits and are willing to support costs associated with social media.

]]> By: Andrew Careaga http://bluefuego.com/index.php/2009/02/hidden-cost-social-media/comment-page-1/#comment-27 Andrew Careaga Thu, 12 Feb 2009 23:19:52 +0000 http://bluefuego.com/?p=82#comment-27 Good post, Brad. But the "hidden costs" don't have to be there. It's important that any organization know that entering into the social media waters will require significant monitoring and interaction, and those considerations should be mapped out up front. It's good you're advising your clients to pay attention to these factors of social media up front. These are costs, yes, but they need not be hidden. The factors of monitoring and conversing need to be taken into account in any cost-benefit analysis. Good post, Brad. But the “hidden costs” don’t have to be there. It’s important that any organization know that entering into the social media waters will require significant monitoring and interaction, and those considerations should be mapped out up front. It’s good you’re advising your clients to pay attention to these factors of social media up front. These are costs, yes, but they need not be hidden. The factors of monitoring and conversing need to be taken into account in any cost-benefit analysis.

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