IU East Launches Social Web Integrated Homepage!

August 26, 2009 No comments yet

Earlier this week the team at Indiana University East launched their socially integrated homepage at http://www.iue.edu. This new homepage is the result of a lot of hard work and new social web strategy, in addition to lots of buy-in and support from the top level. (Yes, you can find their Chancellor on Twitter at @Paydar. According to http://whendidyoujointwitter.com, he was on Twitter months before @presidentgee.)

We’ve worked with the team at IU East for several months now and helped lay out the framework and strategy for their social web efforts for marketing and recruitment. It’s exciting to see this project come together! Tweets, Flickr pictures, YouTube videos, and a large piece of real estate dedicated to the student bloggers.

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Congrats to the team at IU East for a successful launch of their new site!  Be sure to check it out.

“We are experiencing record enrollments at Indiana University East, and it’s been great to have BlueFuego as a partner in our growth and success.  They bring first-hand experience, a wealth of research, and a creative, cutting-edge approach.  We’re excited about working with them again for the 2009-10 academic year and continuing to harness the power of social media.”
Rob Zinkan
Executive Director for External Affairs
Indiana University East


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Social Web Callouts: 6 Month Research

August 3, 2009 15 comments

Posted by Brad and Joe, BlueFuego, Inc.

When we released our initial research on Social Web Callouts six months ago, we had a hunch that the numbers were going to quickly grow.   Now that we’ve compiled and crunched the numbers again, we’re excited to share some of our findings with you.  Please feel free to pass this along to your co-workers and colleagues, especially if you are trying to make the case for your institution!




Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License

Of the 1,387 four year schools researched on August 1, 2009:
562 schools (40.5%) had one or more Social Web Callouts (SWC’s) within the criteria.
54 schools (3.9%)  had SWC’s on all three criteria (Main, Admission, Alumni).
161 schools (11.6%)  had SWC’s on 2 of the 3 criteria.

Of the 1,387 schools, 247 (17.8%) had SWC’s or links on the main .edu homepage. Of these 247 schools:
78.1% linked to Facebook
64.4% linked to Twitter
44.5% linked to YouTube
21.0% linked to Flickr
12.2% linked to MySpace
9.3% linked to LinkedIn
6.1% linked to YouTube (Embed)

Of the 1,387 schools, 235 (16.9%) had SWC’s or links on the main Admissions site. Of these 235 schools:
80.9% linked to Facebook
45.6% linked to Twitter
29.8% linked to YouTube
12.3% linked to Flickr
10.2% linked to MySpace
9.9% linked to YouTube (Embed)
3.4% linked to LinkedIn

Of the 1,387 schools, 282 (20.3%) had SMC’s or links from main Alumni site. Of these 282 schools:
87.23% linked to Facebook
42.20% linked to LinkedIn
40.78%  linked to Twitter
18.44% linked to YouTube
12.06% linked to Flickr
11.77% linked to MySpace
5.32% linked to YouTube (Embed)

BlueFuego chosen for the Plaidtastic Ten!

August 3, 2009 No comments yet

Posted by Brad, Chief Explosion Officer

Shortly after EduWeb, BlueFuego met up with the Plaid team as a part of the PlaidNation tour. We were honored to be included as a stop among other great companies such as Ford Motors, Threadless, Sprint, FedEx and many other businesses.

BlueFuego and Plaid, + @tsand and @kylejames!

But we were even more excited at the announcement that we would be included in the Plaidtastic Ten!  What is the Plaidtastic Ten?

“A rolling list of people, companies or brands we know will inspire you. The Plaidtastic Ten have a keen understanding of how to incorporate new tools or ideas into their businesses. They’ve embraced change, creativity and innovation, and for that, we celebrate their awesomeness.”

A huge thanks to Plaid for the honor of being on this list, and thanks to all of our great clients who also embrace change, creativity and innovation with us!!

Watch the Video Interview Now!
BlueFuego on the Plaidtastic Ten!



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