Comments on: Social Web Callouts: 6 Month Research

By: higher ed marketing » Blog Archive » BlueFuego research shows campuses integrating social and traditional web

Tue, 09 Feb 2010 12:11:49 +0000

[...] and Joe pulled together a lot of great data (click through their slidedeck or see their own thumbnail analysis for more detail) but the key takeaway for me is that yes, there is a move afoot among colleges and [...]

By: Stephanie M. Cockerl

Stephanie M. Cockerl — Thu, 24 Sep 2009 13:12:04 +0000

I decided to take it easy in implementing social media on the homepage. Right now we have links, no icons. However, we are starting to experiment with icons in our e-newsletters. This is great info to reference and bring back to the decision makers.

By: Social media icons on the homepage « Higher Ed Web Marketing

Social media icons on the homepage « Higher Ed Web Marketing — Thu, 24 Sep 2009 12:37:56 +0000

[...] social media to the homepage is a growing trend in higher ed. If you check out Brad Ward’s blog @bluefuego you can find a post he did in august comparing the use of social media on a homepage [...]

By: University & Nonprofit Uses of Social Media « mcswain-starrett.com

University & Nonprofit Uses of Social Media « mcswain-starrett.com — Tue, 01 Sep 2009 23:03:35 +0000

[...] on 10 Ways Universities Share Information Using Social Media. Also worth checking out is his recent research from BlueFuego, a company specializing in working with higher ed institutions, helping them maximize the [...]

By: Various Universities’ Uses of Social Media « mcswain-starrett.com

Various Universities’ Uses of Social Media « mcswain-starrett.com — Tue, 01 Sep 2009 22:53:51 +0000

[...] is this excellent article on 10 Ways Universities Share Information Using Social Media and this recent research from BlueFuego, a company specializing in teaching higher ed institutions how to maximize the Web’s [...]

By: Colin Fast

Colin Fast — Wed, 05 Aug 2009 19:20:08 +0000

I’d be curious to see some examples of best practices as determined by the Fuegos. Positioning on page, size, logos or links, whether to highlight them in a “social media” space or do the logos speak for themselves, etc.

And yes, click-through rates (even from just a few sample schools) would be awesome.

By: Social Web Callouts: 6 Month Research | BlueFuego | Web-Based Higher Education Marketing and Recruitment

Wed, 05 Aug 2009 17:20:16 +0000

[...] See the article here: Social Web Callouts: 6 Month Research | BlueFuego | Web-Based Higher Education Marketing and Recruit… [...]

By: Amanda VanLente-Hatter

Amanda VanLente-Hatter — Wed, 05 Aug 2009 13:03:28 +0000

I’ve been charged with developing a social media plan for my institution, and this research is so helpful to not only see where other places are, but to make a case for where we need to be. Fast. Thanks for making my job easier!

By: Bradjward

Bradjward — Tue, 04 Aug 2009 20:41:18 +0000

Mark – The cross-referencing is a work in process. We’re going to see if callouts lead to more fans, more interaction, etc. Hope to have the full report out in the next few months.

By: Mark Rothbaum

Mark Rothbaum — Tue, 04 Aug 2009 20:35:50 +0000

Great stuff. Possible thought for future research… tying the callouts to performance on social media outlets (the data for which you seem to already have). E.g., Growth in Facebook fans / Twitter followers for schools with callouts vs. schools without callouts.