Comments on: How to Consistenly Engage Well Online http://bluefuego.com/index.php/2010/06/how-to-consistenly-engage-well-online-2/ Web-Based Higher Education Marketing and Recruitment Wed, 07 Mar 2012 12:31:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Todd http://bluefuego.com/index.php/2010/06/how-to-consistenly-engage-well-online-2/comment-page-1/#comment-323 Todd Tue, 08 Jun 2010 14:13:12 +0000 http://bluefuego.com/?p=925#comment-323 Howard, speaking of face to face... pick a game: http://www.packers.com/gameday/schedule/2010 Serious. Howard, speaking of face to face… pick a game: http://www.packers.com/gameday/schedule/2010

Serious.

]]> By: Seth http://bluefuego.com/index.php/2010/06/how-to-consistenly-engage-well-online-2/comment-page-1/#comment-318 Seth Mon, 07 Jun 2010 18:54:30 +0000 http://bluefuego.com/?p=925#comment-318 Great and interesting post! I think the face to face approach works really well for responsive communications where we, as a brand or institution, are answering questions or engaging with a community member who has initiated a discussion. However, I don't think this comparison works as well for communications that we are starting. A quick look at any email campaigns open rates would show that our audience doesn't have the same attention span with email as they would in person. They delete or quickly scan our message and move on to the next. We should still keep the language comfortable and informative, like you would in a face to face interaction, but I think we must accept and acknowledge the different attention spans in order to be successful. If you're using an email campaign to open a dialogue and foster a relationship, than it's important that your first "hello" isn't a monologue. Share some information, keep it short and give plenty of time to listen. Great and interesting post! I think the face to face approach works really well for responsive communications where we, as a brand or institution, are answering questions or engaging with a community member who has initiated a discussion.

However, I don’t think this comparison works as well for communications that we are starting. A quick look at any email campaigns open rates would show that our audience doesn’t have the same attention span with email as they would in person. They delete or quickly scan our message and move on to the next. We should still keep the language comfortable and informative, like you would in a face to face interaction, but I think we must accept and acknowledge the different attention spans in order to be successful.

If you’re using an email campaign to open a dialogue and foster a relationship, than it’s important that your first “hello” isn’t a monologue. Share some information, keep it short and give plenty of time to listen.

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