Presentations

Use the social web to meet your goals and objectives

BlueFuego specializes in presenting on higher education recruitment and admission strategy and how to implement and utilize the social web to meet your goals and objectives.

Check out our previous and upcoming presentations below. To schedule someone from BlueFuego for your upcoming webinar or conference and to learn more about using the web in recruitment and marketing, email brad(at)bluefuego.com.

When I spoke at the Stamats event in Tampa, I was excited that so many people in the audience were really tuned in to the notion of what social media could do for their higher education marketing. But who stole the show, in my eyes, was Brad J. Ward. His speech [The Recruitment Long Tail] was both passionate and value-driven. You could do something with his speech. And that lesson, adding value to the passion, is what I took away from that part of that event.

Chris Brogan

Upcoming Workshops and Conferences

NACAC 2014

Indianapolis, IN

September 2014

Past Presentations

  • Big Ten Fundraiser’s Institute, Lake Geneva, WI – August 2014
  • NACCAP, Siloam Springs, AR – June 2014
  • NAGAP, San Diego, CA – April 2014
  • CollegeBoard Southwest Regional Conference, Dallas, TX - February 2014
  • Facebook Ads for Advancement Webinar – January 2014
  • CASE V Conference, Chicago, IL – December 2013
  • NACAC 2013, Toronto, Canada – September 2013
  • Big Ten Fundraiser’s Institute, Lake Geneva, WI – August 2013
  • University of Illinois Web Conference, Closing Keynote – April 2013
  • Social Media in Tertiary Education Conference, Sydney, Australia – February 2013
  • Facebook Ads for Development Webinar – January 2013
  • MPSEOC Conference, Billings, MT – August 2012
  • Big Ten Fundraiser’s Institute, Lake Geneva, WI – August 2012
  • EduWeb Conference, Boston, MA – July 2012
  • MoSo Conference, Saskatoon Saskatchewan – June 2012
  • College Board Enrollment Leadership Academy – April 2012
  • Igniting the Brand – Michigan State University Annual Conference – March 2012
  • Facebook Ads for Admissions Webinar – April 2012
  • Michigan State Social Workshop – March 2012
  • Eduventures Roundtable – February 2012
  • Facebook Ads for Development Webinar – February 2012
  • Singapore Management University, Singapore – December 2011
  • AMA Higher Ed Symposium, Chicago, IL – November 2011
  • Facebook Ads for Admissions Webinar – July 2011
  • Facebook Ads for Development Webinar – July 2011
  • Expendables Conference, Manchester, VT – June 2011
  • Facebook Ads for Admissions Webinar – January 2011
  • Facebook Ads for Development Webinar – February 2011
  • (Note: Brad began scaling back from conferences after 2011 to focus on client work and family.)

  • JWU Creative Summit, Providence, RI – December 10, 2010
  • SEMM Forum, Vancouver, British Columbia – November 22, 2010
  • SEMM Forum, Halifax, Nova Scotia – November 17, 2010
  • GMAC European Conference, Hertfordshire, United Kingdom – October 24-25, 2010
  • IACAC Fall Congress, Indianapolis, IN – October 18, 2010
  • UCDA Design Conference 2010, Minneapolis, MN – Oct 2–5, 2010
  • Higher Ed Marketing Symposium, Sydney, Australia – Sept 21-23, 2010
    Workshop and Keynote
  • ICAA Summer Conference, Huron, OH – July 30, 2010
  • EduWeb 2010, Chicago, IL – July 26-28, 2010
  • EduComm 2010, Las Vegas, NV – June 9, 2010
  • Penn State Web Conference, Penn State University – June 7-8, 2010
    Workshop, Presentation and Day 2 Keynote
  • EduVentures Annual Conference, Boston, MA – June 8, 2010
  • Independent Colleges of Indiana PR Retreat, Indianapolis, IN – June 4, 2010
  • University of Alaska Recruit Camp, Fairbanks, Alaska – May 21, 2010
  • TargetX/BlueFuego Webcast, Philadelphia, PA – March 19, 2010
  • IU Regional Campus Alumni Directors Workshop, Kokomo, IN – March 5, 2010
  • ACCSPRA Workshop, Birmingham, AL – March 4, 2010
  • CollegeWeekLive Event, February 17, 2010
  • BlueFuego Web Marketing Workshop, Singapore, Singapore – February 4-5, 2010
  • BlueFuego Web Marketing Workshop, Dubai, United Arab Emirates – February 1-2, 2010
  • Strategies for using Facebook Pages for Yield and Recruitment Webinar – January 28, 2010
  • Ft. Wayne SMB / Higher Ed Roundtable, Ft. Wayne, IN – January 26, 2010
  • Independent Colleges of Washington, Seattle, WA – January 22, 2010
  • International Expendables Conference, WPI in Worcester, MA – January 8, 2010
  • CASE KY, Lexington, KY – December 9-10, 2009
  • QS Apple Conference, Kuala Lumpur, Malaysia – November 24-26, 2009
  • I-CASE Conference, Indianapolis, IN – November 6, 2009
  • University of Missouri Social Media Summit, Columbia, MO – October 15, 2009
  • Delta Epsilon Chi Fall Leadership Conference, Lake of the Ozarks, MO – October 14, 2009
  • NACAC ‘09, Baltimore, MD – September 24-26, 2009
    Brad presented  ‘Integrating Social Media into your Recruitment Strategy’.
  • Marketing Higher Education Symposium, Sydney, Australia –  September 9-10, 2009
    Brad delivered the International Keynote presentation.
  • Twitter/Facebook Webinar Series – August 18-19 and August 25-26, 2009
  • BLOGIndiana, Indianapolis, IN – August 13-15, 2009
    Brad gave the keynote presentation at the Higher Ed Symposium, as well as another presentation.
  • eduWeb Conference, Chicago, IL – July 20-22, 2009
    Brad presented “I can do THAT with Google?”.
  • Academic Impressions Webinar
    3 part webinar series on July 9 (Facebook), 16 (YouTube) and 23 (Twitter).
  • Association of Independent Kentucky Colleges and Universities, Louisville, KY – June 9, 2009
    Brad presented a 3 hour workshop.
  • Social Media Summit – June 9, 2009
    Brad shared some Facebook and Twitter data with this virtual audience at PSUWeb 2009.
  • EduComm, Orlando,FL – June 16-18, 2009
    Brad presented ‘The University Long Tail’.
  • Council of Independent Colleges in Virginia, Amherst, VA – June 4, 2009
    Brad presented on The Recruitment Long Tail.
  • NEACAC, Springfield, MA – May 27-29, 2009
    Brad is co-presenting with Drew Millikin (Saint Michael’s College) on ‘Your Mom Reads My Blog’.
  • OACUHO Pre-Conference, Toronto, ON – May 24, 2009
    4 hour workshop on the social web.
  • Twitter for Higher Education Webinar, April 9 & 10, 2009
    Brad presented BlueFuego’s extensive research of 400 institution accounts.
  • MACAC, Grand Rapids, MI – April 29-May 1, 2009
    Brad co-presented with Andrew Meyers (Hope College) on social media for admissions.
  • SXSW ‘09, Austin, TX – March 13-17, 2009
    Brad co-presented a Core Conversation panel with Dylan Wilbanks (University of Washington) titled “The Web In Higher Education: What’s Different?”.
  • Innovative Branding and Marketing for Higher Education, Singapore, Singapore – Feb. 23-25, 2009
    Brad presented on how to integrate social media into a recruitment strategy.
  • Online Webinar, ‘FacebookGate’ – Dec. 22, 2008
  • Online Webinar, ‘The Recruitment Long Tail’ – Dec. 12, 2008
  • Innovative Educators Webinar, Using Social Media to Enhance Student Services.
  • Stamats Integrated Marketing Conference, St. Petersburg, FL – Nov. 5-8, 2008
    Brad presented ‘The Recruitment Long Tail’.
  • JR324 Guest Lecture, Butler University – November 4, 2008
    Brad spoke on the book Groundswell and how it applies to social media recruiting at Butler University.
  • Innovative Educators Podcast, The topic was ‘Web 2.0 in Higher Ed Recruitment’ and was recorded on October 28, 2008.
  • IACAC Fall Conference, Indianapolis, IN – October 28, 2008
    Brad co-presented ‘Web 2.0 Recruiting and FERPA’ with Tiffany and Jacqueline from Franklin College.
  • NACAC 2008, Seattle, WA – September 24-28, 2008
    Brad prepared a presentation for the Zinch.com team as a member of the Advisory Board.
  • MSPEOC Conference, Great Falls, MT – August 4-6, 2008
    Brad gave a keynote presentation to the colleges of Montana about integrating social media into their recruitment strategy. Brad also co-hosted a panel conversation on social media with Mark Greenfield (University at Buffalo).
  • eduWeb Conference, Atlantic City, NJ – July 21-24, 2008
    Brad co-presented a 3hr workshop with Keynote speaker Mark Greenfield titled ‘Join the Conversation: Social Media in Higher Education’.
  • MBA632 Guest Lecture, Morehead State University – June 23, 2008
    Brad spoke on productivity/collaboration tools on the web.
  • Innovative Educators Conference, Cincinnati, OH – June 18-20, 2008
    Brad presented on student blogging and Google and co-hosted a panel conversation with Matt Herzberger (Texas A&M).
  • IACAC Spring Conference – April 16th, 2008
    Brad spoke on a panel about online recruitment tools for college admissions.