Posted by Brad, CEO
Facebook is at it again. Literally overnight, Facebook Pages in Higher Ed have seen unprecedented growth out of nowhere. It started with a call from Scott Kilmer at Abilene Christian University, who noted that his page had grown from 12,500 likes to over 30,000 overnight. Joe from BlueFuego took a deeper glimpse into his research, the most comprehensive in the industry, showed that is not an isolated situation.
Last week I presented with Diane McDonald from Texas A&M about last year’s Race to 100K with LSU, and we talked about a potential Race to 200K.
Well, so much for that. Texas A&M isn’t even in the Top 5 anymore. Sadly, schools that have done much of nothing with their Facebook presence are now benefiting from what first appeared to be a glitch, but is looking less like that as the hours go on.
Here’s the previous Top 10 (as of 6/1) and the percentage they jumped overnight:
There’s not much rhyme or reason. TAMU grew 2.3%. The Ohio State University grew 250%. LSU saw a nice bump as well.
It’s easy for “experts” to look at a list of the largest pages and proclaim them as the best pages, but we know that Fans/Likes is only one metric of many to use when determining who’s truly doing it well. We’ll be releasing more about this through the summer.
Take a look below at the research and leave a comment with your thoughts on where Facebook has merged these Fans/Likes from, if they opted in, etc. We will later report how this will affect engagement with the BlueFuego Formula.
(If you are reading this in email, you might need to click here to see the slides.)